What's Your
End Game?

Find your North Star​
Chart your course​
With the right crew​
Landing in a good place.

Which Founder Are You?

Every successful journey begins by knowing your starting point and your desired destination

High-Potential Founders

A pioneer charting unknown waters.

On to something special and you know there's a bigger opportunity ahead. Time for experienced hands to help you make the right decisions at the outset.

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Scale-Up Founders

In need of a bigger boat and the optimal crew.

Growing fast but in danger of taking on water. Start-up systems are breaking under the weight of success, need to professionalise quickly.

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Stalling Founders

Weathering an endless storm.

Progress is harder, you're fatigued by constant battles. The approach that got you here no longer has the same impact.

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Founders Who Feel Lost

Lost the plot and need to reroute accordingly

Achieved great things, but drifting off course. Lost sight of the desired destination and bogged down in the day to day.

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Common Founder Challenges

Every founder faces complex challenges. The question isn't whether you'll encounter obstacles, but whether you'll have the right crew to along side to see you through and reach your goals

Our Values

The principles that guide everything we do as your embedded growth and exit partner.

Founder First

We've built, scaled, and sold businesses. We're founders, not theorists.

Independent & Honest

We tell you what's really going on, not what you want to hear.

Embedded

We become part of your team. No ivory tower.

Practical & Action-Oriented

From day one, we make moves that create change.

Built to Exit

We don't want to stay forever — we make ourselves redundant.

Our 5-Phase Process

A systematic growth approach refined through dozens of successful exits, designed to take you from current challenges to sustainable growth and optimal exit.

1

Discovery

2
3
4
5
1

Discovery

Map your current position and identify growth opportunities

Key Activities

'Warts 'n all' business assessment
Team interview & chemistry meeting
Assess market opportunity & plans
Understand desired exit outcomes
“Our discovery stage is intended to understand where you are at, where you really want to go and how we best support you to achieve that.”
N
Nick Richardson

Ready to Plot YourEnd Game Course?

Join founders who've found their North Star and achieved exits that deliver true value to you and the people that matter.

Engage With End Game

Let's accelerate yourgrowth together

Join 200+ UK tech founders who've achieved successful outcomes with End Game founders. Whether you're looking to break through a growth plateau, scale efficiently, or plan your exit, we're here to help.

We help discover growth opportunities
Don't wait. Engage With End Game
Achieve success

Get Started

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